A wonderful option to accept credit and debit cards is a POS system. If you are unfamiliar with the acronym POS, it stands for point of sales system. And when you find the right POS system you will see the difference it makes in running your business. You also need to ensure the POS system you use is setup correctly to track sales, appointments, and much more. Below is a list of some of six benefits of using a POS system for your beauty salon.
Customers do not like to wait, and when you overbook, you will lose clients. Therefore its important to have a system to track upcoming appointments. With a POS system you can manage all your appointments in one central location. Ensuring you are never overbooked.
Tracking sales and expenses is critical to every business. With the right POS system you can track sales, and so much more without all the confusion. Getting a POS system is a no brainer for beauty salons. It will also help you keep track of the tips.
Another reason to invest in a POS system is to track the lifetime value of your customers. Not only can you track sales, you can determine how much revenue a specific customer has contributed to your business. Thus, if you don’t have a rewards or loyalty program for your clients, you are leaving money on the table. According to research having a loyalty program helps to increase 12%-18% of sales.
In addition to creating a referral program that rewards clients for telling their friends about your business. Once you identify your VIP clients’ you can use the POS system to reward them for purchasing multiple services. The use of loyalty programs is a way that you can use to enhance the customer experience while also increasing revenue. With a POS system you can create a rewards program for loyal customers.
Beauty salons can have hundreds of clients who expect nothing less than VIP treatment. The use of a POS system to collect customer data is paramount. There is nothing like having all your customers data organized in one place. The more information you have on your customers, the better. For instance if you have a group of customer that purchase the same services, you can send that list of customers an email to promote a special offer that you know they will love.
The salon point of sale system will allow managers to easily track sales, profitability, inventory schedules, and performance. When this is done correctly, you can set monthly, quarterly, and annual sales goals based on past projections. You can also use the data to create to cross sell and promotional services while also increasing customer retention.
Choosing the right payment processor is critical to the growth of your business. At My Payment Solutions USA we offer affordable salon credit card processing services for beauty salons around the United States. If you have any questions regarding setting up a merchant account give us a call today at 1-800-734-3424 for a free consultation.
